Severdia will present “Where Books Meet Apps” alongside Blair Brown, associate director of design for higher education at Pearson, the world’s largest book publisher, and Amber Chow, acquisitions editor in Pearson’s psychology division. Metrodigi is working with Pearson on production of digital versions of Pearson’s college textbooks.

The presentation will focus on the question “Where’s the dividing line between what books can do and what apps can do?” Severdia says, and on how a print book is transformed into an interactive experience. He will discuss Metrodigi’s methodology for developing a digital version of a print book, outlining the steps: helping clients determine the goal for the book; conducting content, design, and user-experience analysis; and synthesizing that information to create a blueprint for the project.

How this process applies specifically to Metrodigi’s work for Pearson, and how the company arrived at solutions for developing Pearson’s textbooks, will also be detailed during Severdia, Brown, and Chow’s presentation.